Selling a home “Offering Incentives”
January 31st, 2008 at 4:53 pm (MSH News)
Some sellers list at the rock-bottom price they’d really take , because they hate bargaining. Others add on thousands “just to see what happens.” If you want to try the latter and you have the luxury of enough time to feel out the market, sit down with us and work out a schedule in advance. If you haven’t had many showings, you may need to lower your price. Plan on doing that regularly until you find a level that attracts buyers. Make a schedule in advance, before emotion takes over and you’re tempted to dig in your heels.
In todays market it’s best to list your home at the “rock-bottom” price, as this is when it gets the greatest audience, on the hotsheet (new listing) the day after you list.
Sometimes cash incentives are as effective as lowering the price, especially in the lower price range where buyers may be “cash poor” you may offer to pay such items as;
a) Some or all of a buyer’s closing costs
b) Discount points required by the buyer’s lending institution
Both, only if offer is close to asking price
c) Bonus to selling broker, bring a successful offer within thirty days.

